Shoopy Fashion and apparel
Large catalogues with sizes and colours as variants, collections, and the Lumio theme for an editorial storefront.
Shoopy for D2C brands
Ecommerce platform for D2C brands
The brand is yours. The store should be too. Your own website, your own Android and iOS apps, and one set of products, stock and orders behind all of them.
Shoopy is an India-first ecommerce platform for D2C brands. It runs the brand's online store on its own domain, its branded Android and iOS shopping apps, and its products, inventory, orders, payments, delivery and customer messaging as one connected system. The brand sells under its own identity and keeps the direct relationship with its customers.
Who it is for
Built for D2C brands that want to own their commerce
Brands that sell their own products, under their own name, and want the customer to come back to them and not to a marketplace.
Beauty and personal care
Premium product pages on the Bloomix theme, repeat buying, and a branded app for launches and restocks.
Food and speciality products
Direct ordering, offers, delivery charges by area and weight, and WhatsApp reminders that bring customers back.
Home and lifestyle
Rich product presentation on the Nestly theme, and a customer list the brand keeps.
Growing consumer brands
Website, apps and operations on one platform, without building and joining separate systems.
How it fits together
One commerce platform across your website and mobile apps
Your website and your apps are not separate stores. They read the same catalogue, stock, customers and orders, so a price or stock change is made once and every channel shows it.
Your D2C brand
Shoopy commerce
Website
Android app
iOS app
Products Inventory Orders Payments Customers Delivery
Branded mobile apps
Your website brings customers in. Your app gives them a way back.
A shopping app under your own name on Google Play and the App Store, running on the same store as your website.
Android app under your nameBuilt for your store on the Professional plan and above.
iOS app under your nameBuilt for your store on the Business plan and above.
Your icon, colours and splash screenThe listing and the app carry your brand, not ours.
Same products and stockThe app reads the catalogue and stock your website uses.
Same ordersApp orders land in the same order list, with the same fulfilment.
Customer login by OTPCustomers sign in with their phone number and see their orders.
Push notificationsLaunches, restocks and offers on the lock screen. No per-message fee.
Live order trackingFrom packing to the doorstep, inside the app.
Your plan builds the app and gives you the file. Publishing it to the stores, and keeping it updated, is an add-on billed yearly.
Explore branded mobile apps
Branded apps · built on Shoopy Customer evidence
How a D2C brand uses Shoopy
Perfume2Spray · fragrance D2C brand A perfume brand with its own website and its own Android app
Perfume2Spray sells perfumes and deodorants in India through its own ecommerce website and a branded Android shopping app, both built on Shoopy. Customers can shop on the site or in the app, and the brand keeps its own storefront, catalogue and customer relationship.
Read the Perfume2Spray story“Using Shoopy was very important for our success. They understand e-commerce deeply, and their platform helped us grow online.”
Why an owned channel
Sell directly without a marketplace as your only channel
On your Shoopy store the domain is registered in your name, every buyer's name, number and order history sits in your dashboard, and there is no commission up to your plan's order limit, then a small capped fee an order (see the plan table).
| Marketplace | Your Shoopy store | |
|---|---|---|
| Shopping environment | The marketplace controls it | Your brand controls the storefront |
| What the customer sees | Many competing brands | Only your brand |
| Customer relationship | Held by the marketplace | Direct, and the list is yours |
| Storefront and domain | Limited customisation | Your own domain and branded experience |
| Best used for | Discovery | Owned commerce and repeat buying |
Many brands use both. A marketplace helps new customers find the brand. An owned D2C store gives the brand a second channel where it controls the customer experience and keeps the relationship.
The D2C workflow
From first visit to repeat order
Shoopy is not only a website builder. It runs the whole loop, from the ad click to the repeat order.
Step 1 · Acquire Bring the visitor in
Meta and Google ads with the pixel and Conversions API installed from the app store, plus social, creators and organic search.
Step 2 · Discover Land on your storefront
A branded storefront on your own domain, with collections, product pages and SEO titles you control.
Step 3 · Buy Cart, checkout, payment
UPI, cards, netbanking, wallets or cash on delivery. Advance payment on COD and GoKwik checkout where a brand needs them.
Step 4 · Fulfil Pack, ship, track
The stock count updates, the label prints, the pickup is booked and the tracking number attaches itself to the order.
Step 5 · Communicate Keep the customer informed
Abandoned-cart reminders on WhatsApp on every plan. Confirmation, shipping and delivery updates on WhatsApp on Business and above.
Step 6 · Return Bring them back
The branded app, push notifications, a customer list you can segment and message, and reward points on Professional and above.
Capabilities
What a D2C brand manages with Shoopy
Six areas, one dashboard. Each link goes to the detail.
Products and inventory
Made for Indian commerce
Built around the way D2C commerce works in India
Shoopy is built in India. The parts an Indian D2C brand needs are in the platform, not in a plugin you have to find.
UPI and Indian paymentsUPI, cards, netbanking and wallets through Razorpay, Cashfree, PayU and PhonePe.
Cash on delivery that hurts lessAdvance payment on COD collects a token upfront; GoKwik adds RTO prediction.
GST invoicesCGST, SGST or IGST and HSN codes applied automatically, with GSTR-1-ready reports.
Indian shipping built inShiprocket and Delhivery inside the order; Blue Dart, Xpressbees, Porter and others from the app store.
WhatsApp with the customerCart recovery on every plan; order updates and campaigns on Business and above.
Priced in rupees, supported in IndiaPlans billed yearly in ₹, with support in Hindi and English.
Lumio theme · built on Shoopy Three routes
Different ways to build a D2C commerce stack
What each route gives the brand. Nothing here says one is cheaper or faster for every brand; it says what is included and what you build.
| Marketplace only | Website + separate app development | Shoopy | |
|---|---|---|---|
| Own website | No | Yes | Yes, on every plan |
| Branded Android app | No | Custom development | Built on Professional and above |
| Branded iOS app | No | Custom development | Built on Business and above |
| Shared catalogue | — | Needs integration | Yes |
| Shared inventory | — | Needs integration | Yes |
| Shared orders | — | Needs integration | Yes |
| Customer relationship | Limited | Yes | Yes |
| Ongoing development | Controlled by the marketplace | Your responsibility | Managed by the platform |
D2C ecommerce pricing
Plans for a D2C brand
Plans differ by product limits, staff logins, which branded app is built, multi-location features and the orders included at 0% fee. Publishing an app to the stores is an add-on.
Getting started
Basic
Everything you need to start selling online.
500 products · your own domain · WhatsApp cart recovery
₹2,499 per year
0% fee on your first 250 orders a year.
Renews at ₹2,299 a year.
What you get
- Online store on your own domain
- Products — up to 500
- Built-in SEO tools
- Abandoned-cart follow-up on WhatsApp
- Area and weight based delivery
- Product videos
Most popular
Professional
A growing store that wants ads, staff and its own Android app.
Basic + Android app · 5 staff logins · Meta and Google ads
₹5,499 per year
0% fee on your first 500 orders a year.
Renews at ₹4,999 a year.
All of Basic, plus
- Android app built for your store — publishing is an add-on
- Products — up to 5,000
- Staff logins with roles — 5
- Meta and Google ads with tracking
- Advance payment on cash on delivery
- GoKwik checkout integration
Best for scale
Business
High-volume sellers, several locations, hands-on support.
Professional + multiple locations · 25 staff logins · store setup
₹12,999 per year
0% fee on your first 1,000 orders a year.
Renews at ₹8,999 a year.
All of Professional, plus
- Multiple store locations
- Products — up to 1,00,000
- Staff logins with roles — 25
- iOS app built for your store — publishing is an add-on
Hands-on help
- Store setup by our team
- Dedicated WhatsApp support group
- .in domain for your store Free · first year
- WhatsApp marketing and order updates
Complex operations
Enterprise
Custom builds, native apps and a named account manager.
Business + native apps · custom features · account manager
Custom priced to your scale
0% fee on your first 2,000 orders a year.
All of Business, plus
- Native Android and iOS apps
- Custom features built for you
- Custom theme development
- Deep integrations and webhooks
- Dedicated account manager
- Priority SLA
Prices exclude 18% GST. Every plan is billed yearly, carries a 7-day money-back guarantee, and is subject to the fair use policy.
Selling in Nepal or the UAE? See prices in Nepali rupees or dirhams — see supported markets.
Basic ₹2,499 per year
Start 14-day free trial Implementation
How to launch a D2C brand on Shoopy
Four steps. Most stores are live within about a week; a complex catalogue can take longer.
Step 1 Set up your brand
Connect your domain, add your logo and colours, pick a theme.
Step 2 Import your catalogue
Products, variants, prices and stock from a spreadsheet or your current platform.
Step 3 Configure commerce
Payment gateway, cash on delivery, shipping, delivery charges and your policies.
Step 4 Launch your channels
Website first. Then the Android and iOS apps your plan and add-ons provide.
Honest boundaries
When Shoopy is a good fit, and when it may not be
A good fit if you
- want your own branded ecommerce website and apps
- sell in India, Nepal, the UAE or to customers abroad
- manage stock and orders and want them in one place
- want a direct channel to your customers beside any marketplace
- are growing beyond a simple storefront
May not be the right fit if you
- only need a static website with no selling
- want to sell only through marketplaces
- need highly custom enterprise functionality — bring the requirements to a demo first
Frequently asked questions
D2C questions, answered straight.
What is a D2C ecommerce platform?
A D2C (direct-to-consumer) ecommerce platform is software a brand uses to sell to customers directly, through its own website and apps, instead of only through marketplaces or retailers. Shoopy is one: it runs the store, the branded apps, the catalogue, orders, payments, delivery and customer messaging in one system.
Is Shoopy suitable for D2C brands in India?
Yes. Shoopy is built in India for Indian commerce: UPI and card payments through Indian gateways, cash on delivery with advance payment, GST invoices, Shiprocket and Delhivery built in, and WhatsApp for cart recovery and order updates. Brands in Nepal, the UAE and other countries use it too.
Can I build an ecommerce website with Shoopy?
Yes. You pick a theme, add your logo and colours, connect your own domain and load products from a spreadsheet. No code is needed, and HTTPS is set up for you.
Can Shoopy provide an Android shopping app?
Yes. The Professional plan and above build an Android app for your store under your own name; on Basic it is an add-on. Publishing the app to Google Play, and keeping it updated, is an add-on billed yearly. The plan gives you the built app file.
Can Shoopy provide an iOS shopping app?
Yes. The Business plan and above build an iOS app for your store; on Basic and Professional it is an add-on. Publishing to the App Store under your own developer account is an add-on billed yearly.
Do my website and mobile apps share the same products and inventory?
Yes. The website and the apps read the same catalogue, stock, customers and orders. You change a price or a stock count once and every channel shows it.
Can I use my own domain?
Yes. Connect the domain you own — HTTPS is set up for you, and the domain stays registered in your name, not ours.
Does Shoopy support COD and UPI?
Yes. Customers pay by UPI, cards, netbanking and wallets through gateways such as Razorpay, Cashfree and PayU, or choose cash on delivery. On Professional and above you can collect an advance on COD orders, and GoKwik checkout with RTO prediction is available as an integration.
Can I migrate from another ecommerce platform?
Yes. Products, stock, customers and past orders import from a spreadsheet or from your current platform. Most stores are live within about a week; a complex catalogue can take longer. Many brands run both for a while.
How much does Shoopy cost for a D2C brand?
Plans are billed yearly and differ by product limits, staff logins, which branded app is built, multi-location features and the number of orders included at 0% fee. Publishing an app to the stores is an add-on. The current prices are on the pricing page.
What is GoKwik, and do I have to use it?
GoKwik is a checkout and RTO-prediction service that installs from the Shoopy app store. It is optional; the standard checkout works without it. D2C brands with heavy COD tend to feel the difference.
How does Shoopy handle COD returns?
Two levers: RTO prediction flags risky orders before you ship, and advance payment on COD collects a token amount upfront. A customer who has already paid part of the bill usually opens the door.
Go deeper
D2C commerce resources
Customers and comparisons
See how your D2C store and branded app would work on Shoopy
Bring your current website, catalogue or app requirements to a demo. We will show how the storefront, the mobile apps, inventory and orders work together.