Shoopy Counter billing
GST bills at the till, and the stock count drops with every sale.
About Shoopy
Software for people who stand behind a counter.
Shoopy was started in 2020 by two people who kept meeting the same shop owner: good products, loyal customers, and software that treated the counter and the website as two different businesses.
What Shoopy is
One platform for the counter, the store and your app.
Shoopy is a commerce platform for retail shops and D2C brands. It runs counter billing, an online store on your own domain and a branded app for your customers — all on one catalogue, so stock and orders stay right on every channel.
See the platform in detail Online store
Your storefront on your own domain, with UPI, cards and cash on delivery.
Branded app
Your shop as an app under your own name, on your customers' phones.
One catalogue
Products, prices and stock live once, and every channel reads them.
Why we built it
The tools kept failing the shop.
The shops losing customers were not selling worse products. Their software billed at the counter but did not know the website existed, or ran the website and had never heard of the counter. Every evening someone reconciled the two by hand.
So Shoopy was built around one catalogue. Bill a sale at the till and the online stock drops by one. An order from the website, the branded app or WhatsApp lands in the same queue as the one taken over the counter. There is nothing to reconcile, because nothing was ever separate.
It grew the way its merchants did: the catalogue and the bill first, then storefronts on your own domain, then branded apps, staff roles, multiple locations and delivery. Today more than 50,000 businesses run on it — single-counter shops, D2C brands, grocers and quick-commerce stores.
The mission
Small businesses deserve the same tools as the biggest brands — without the complexity, the cost or the compromise.
That sentence is the test every feature has to pass before it ships, and every plan has to pass before it is priced.
Where we work
India first — then Nepal, the UAE and the US.
Shoopy is built India-first: GST invoices, UPI and cash on delivery, English and Hindi. It also runs stores in Nepal, the United Arab Emirates and the United States, each billed in its own currency, and takes other countries on request.
See supported markets How we decide
Four rules we hold ourselves to.
Not values on a poster — tests we apply to every feature and every page of this site.
Move at the shop's speed
A shop should be selling the week it signs up, not after a quarter of setup. Anything that needs a consultant to switch on is not finished.
Plain over clever
Features are named in the words a merchant already uses — stock, bill, counter — and every price is stated in figures before you sign up.
The merchant owns everything
Your domain, your app, your customer list. Shoopy charges a plan, not a share of your business — orders are commission-free up to your plan's limit, then a small capped fee.
Build for what comes next
Quick commerce, branded apps, selling on WhatsApp — whatever the next channel is, it plugs into the same catalogue and the same order queue.
The company
The facts, in one place.
Founded 2020
By Amit Kumar and Indar Kriplani.
Businesses 50,000+
Retail counters, D2C brands, grocers and quick-commerce stores.
Markets Four
India first — and Nepal, the UAE and the US.
Registered as Clevup Technologies
Clevup Technologies Pvt. Ltd., the Indian company that builds and runs Shoopy.
External references
Shoopy, elsewhere on the internet.
The same company on the platforms you already use — useful when you want to check us out independently.
See it working before you decide.
A thirty-minute demo, your questions answered. If Shoopy is not the right fit, we will say so.