One is a design tool with a shop attached — the most polished templates in the business. The other is a shop built for how India pays. Here is the side-by-side, sourced.
Squarespace starts at $19 a month billed annually — about ₹21,900 a year, billed in dollars, with a 2% fee on store sales on Basic. Shoopy starts at ₹2,499 a year in rupees with UPI-ready Indian gateways, GST invoicing and WhatsApp built in.
| Feature | Squarespace | Shoopy |
|---|---|---|
| Entry paid plan | Basic — $19/mo annual, about ₹21,900/yr | ₹2,499/yr |
| Fee on store sales | 2% on Basic, none from Core up | 0% for the first 250 orders, then 1% capped at ₹5 |
| Billed in | USD — no INR billing | INR |
| Payment options for India | Stripe (invite-only for new Indian businesses) or PayPal | Razorpay, Cashfree, PayU, PhonePe and Easebuzz — UPI, cards and COD |
| Official WhatsApp integration | Not offered | Built-in |
| GST invoicing | Via extensions | Built-in, every plan |
| Branded app for your store | — | Hybrid from ₹3,999/yr, native from ₹14,999/yr |
| Counter billing | — | Built-in |
| Delivery agent app | — | Built-in, Professional and up |
| Template design | Best in class | Themes plus custom CSS |
| Money-back guarantee | 14-day trial, no paid refund window | 7 days, after a 14-day free trial |
Design is the priority and the shop is secondary. Its templates are widely considered the most polished of any builder, and one editor runs site, blog and store. For a portfolio brand selling a small range abroad, it is a fair choice.
You sell to Indian customers who pay by UPI, card and cash on delivery. Rupee billing, GST invoices, WhatsApp ordering and five Indian gateways are built in — none of which Squarespace offers a new Indian merchant today.
A store doing 300 orders a month at an ₹800 average order — ₹28,80,000 in yearly sales — using the published rates above.
Basic: ₹21,888 plan + 2% of sales (₹57,600) = about ₹79,500 a year. Moving to Core drops the fee but raises the plan: about ₹33,400 flat — billed in dollars either way.
₹5,499 plan + ₹5-capped fees on 3,100 orders past the free 500 (₹15,500) = ₹20,999 a year — in rupees, exchange rate not invited.
Illustrative, from rates read August 2026, converted at ₹96/$. Squarespace Basic charges 2% on physical store sales (digital goods carry 7% on Basic, 5% on Core, 1% on Plus). Shoopy Professional 0.8% capped at ₹5. GST and gateway charges apply on both.
Squarespace’s current lineup is Basic at $19 a month on annual billing, Core at $29, Plus at $49 and Advanced at $99 — roughly ₹21,900 to ₹1,14,000 a year at ₹96 to the dollar. There is no free plan and no rupee billing, so your cost moves with the exchange rate.
On store sales, 2% on the Basic plan and 0% from Core up. Digital products and memberships carry their own fee ladder: 7% on Basic, 5% on Core, 1% on Plus, 0% on Advanced. Payment processing is charged separately by the processor.
Not through anything native. Squarespace commerce supports Squarespace Payments (not available in India), Stripe and PayPal. Stripe accounts in India have been invite-only since May 2024, so a new Indian merchant realistically starts with PayPal — workable for exports, weak for domestic UPI and cash-on-delivery selling.
Design, clearly. Its templates are widely considered the most polished of any builder, and the editor handles site, blog and store in one place. If your brand lives on how the site looks and you sell mainly abroad, that is a real advantage and we would not argue otherwise.
Yes. Shoopy’s team exports and imports your products, customers and order history, then helps repoint your domain and connect an Indian payment gateway. Most stores are live within about a week — a complex catalogue can take longer — and there is a 14-day free trial with a 7-day money-back guarantee after you pay.
A thirty-minute demo on your own catalogue — including the fee arithmetic for your order volume.
Shoopy