10,00,000
Perfume Sold
8 Crore
Revenue
50,000
Customers
3+ years
On Shoopy Platform
About Perfume Lab
Perfume lab is a renowned brand in the perfume industry, known for its high-quality, customized fragrances. Traditionally a B2B business, they have supplied unique scents to various retailers and boutiques. With the rise in online shopping, Perfume lab saw the need to expand into the online market to offer their personalized perfume solutions directly to consumers. This shift required a reliable platform to support their specific needs and help them thrive in the digital space.
Challenges
Perfume lab was traditionally an offline business focused on B2B sales. However, with the growing need for an online presence, they decided to launch an online store to enhance accessibility and services in a highly competitive market. The main challenges they faced included uncertainty about which platform could best support their online transformation, and the need for strong support and personalized solutions to cater to their unique customized perfume offerings. Perfumelab sought a platform that could guide them through this transition and help them achieve the level of personalization required for their specialized products.
Solution
To address these challenges, Perfume lab chose Shoopy as their e-commerce platform, recognizing its ability to support their transition from a traditional offline B2B business to a dynamic online store. Shoopy provided Perfume lab with the tools needed to build a robust online presence, offering a user-friendly platform that could easily accommodate their unique needs.
Shoopy’s team worked closely with Perfume lab to ensure a smooth and successful online transformation. The platform's customization capabilities allowed Perfume lab to create a personalized shopping experience that reflected the individuality of their perfume offerings. Shoopy also offered comprehensive support, guiding them through every step of the setup process and helping them implement custom features to cater to their specialized use cases.
With Shoopy, Perfume lab was able to achieve the level of personalization they needed, ensuring their customers could enjoy a tailored experience when exploring and purchasing perfumes online.
Store Setup and Design
Shoopy helped Perfume lab set up their online store, designing graphics that aligned with their brand identity and providing a visually appealing and user-friendly interface. The Shoopy team also assisted in setting up initial collections, ensuring that their products were well-organized and easy to navigate for customers.
Campaign Assistance
To help Perfume lab effectively reach their target audience, Shoopy provided guidance on setting up Facebook campaigns. The contact connect with the Shoopy team gave Perfumelab the confidence to execute these campaigns more effectively, driving traffic to their new online store.
Customized Reports
Understanding the unique needs of Perfume lab, Shoopy developed customized reports to assist in processing orders in their lab for personalized perfume customization. These reports ensured that Perfumelab could efficiently manage their specialized production processes.
Refer and Earn Customization
To keep their B2B customers engaged, Shoopy customized the refer and earn module to suit Perfumelab specific requirements. This module helped maintain customer loyalty and incentivize repeat business
WhatsApp Messaging for Engagement
Shoopy also provided support in sending WhatsApp messages, which played a crucial role in improving customer engagement. This feature was particularly valuable for re-engaging customers after a certain duration, which was important given the nature of the perfume business.
Result
Since adopting Shoopy as their e-commerce platform, Perfumelab has seen remarkable growth and success. Over the past 3+ years, they have sold 5 lakh perfumes, generating revenue of ₹5 crore. Their customer base has expanded to 50,000 satisfied customers, reflecting the effectiveness of their online transformation.
The customized solutions provided by Shoopy, including the personalized shopping experience, tailored reports, and effective marketing campaigns, played a significant role in achieving these impressive results. The refer and earn module helped maintain strong engagement among B2B customers, while WhatsApp messaging ensured continued interaction and retention.
Perfumelab online store is now a thriving hub that not only meets but exceeds its original objectives, showcasing the power of a well-executed e-commerce strategy supported by Shoopy.
Using Shoopy was very important for our success. They understand Indian customers well, and their platform helped us grow online. If you have a business in India, Shoopy is the best partner to help you meet customer needs.
Sanah, Co-Founder, Perfume Lab
Conclusion
Perfume Lab’s journey from a traditional B2B business to a thriving online store is a testament to the power of a well-supported digital transformation. By leveraging Shoopy's comprehensive e-commerce platform, Perfume Lab not only achieved their goal of reaching a wider audience but also significantly increased their sales and customer engagement. With continuous support and customized solutions, Shoopy has helped Perfume Lab build a strong online presence that drives their business forward.
